Lesson Progress
0% Complete

Salesforce has outlined four key principles to ensure that AI is developed and used in a trustworthy manner:

  • Responsible – AI should be used to benefit all stakeholders, not just a select few.
  • Accountable – There should be transparency in AI decision-making, and humans should be accountable for the AI’s actions.
  • Transparent – Stakeholders should be able to understand how AI decisions are made.
  • Empowered – Users should have the ability to question AI decisions and seek redress.

Application of Salesforce’s Trusted AI Principles to Scenarios

Scenario 1: Hiring Algorithm

  • Responsible: Ensure the algorithm is designed to be fair and does not discriminate based on gender, race, or other factors.
  • Accountable: Regularly audit the algorithm’s decisions to check for any biases or inconsistencies.
  • Transparent: Clearly explain the criteria the algorithm uses to make hiring decisions.
  • Empowered: Allow candidates to question or appeal decisions made by the algorithm.

Scenario 2: Healthcare Diagnostic Tool

  • Responsible: The tool should aim to provide accurate and beneficial diagnoses for all patients, regardless of their background.
  • Accountable: Medical professionals should review and validate the tool’s diagnoses.
  • Transparent: Patients should be informed that an AI tool is being used and how it works.
  • Empowered: Patients should have the option to seek a second opinion if they disagree with the AI’s diagnosis.

Scenario 3: Financial Risk Assessment

  • Responsible: Ensure the algorithm takes into account a wide range of factors and does not unfairly penalize individuals based on socioeconomic status.
  • Accountable: Financial institutions should be able to explain how the algorithm calculates risk.
  • Transparent: Customers should be informed about how their risk profile is being assessed.
  • Empowered: Customers should have the ability to contest or question their risk assessment.


AI offers immense potential but also poses ethical challenges that need to be carefully managed. By adhering to Salesforce’s Trusted AI Principles, organizations can navigate these challenges responsibly and effectively.